is a do-it-yourself textbook that synthesizes the pragmatic with the experimental and builds on mid-to late-20th-century pedagogical models to convey advanced principles of contemporary design for a general reader.
Rooted in three courses (Typography, Gestalt, and Interface) originally developed for liberal arts students at Princeton University, the book provides a broad introduction from Benjamin Franklin to Bruno Munari, Moholy-Nagy to Muriel Cooper and the Macintosh computer.
A *New* Program for Graphic Design is published by Inventory Press and Distributed Art Publishers and generously funded by the Graham Foundation for Advanced Studies in the Fine Arts, the Barr Ferree Foundation Fund for Publications, Department of Art and Archaeology and the Lewis Center for the Arts, Princeton University.
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